Kenilworth Launches E-zine for Turf Industry
Kenilworth Media Inc., is pleased to announce the launch of Canadian Groundskeeper, the country’s first ‘e-zine’ edited exclusively for turf professionals. Published six times per year, Canadian Groundskeeper focuses on the issues that matter most to turf professionals. Whether it be pest and disease pressures, or the latest products, services and/or turf management practices, Canadian Groundskeeper is there to share advice from renowned experts and respected peers. Readership includes select golf course superintendents, sports turf managers, parks and recreation managers, lawn care companies, landscapers, educators, and others allied to the turf industry.
“Canadian Groundskeeper is the only publication to take full advantage of today’s digital publishing opportunities, meaning busy turf managers can read the publication anywhere they might be,” said Kenilworth group publisher, Ellen Kral. “This is our way of ensuring the information they need to do their job is received when or where it is needed most.” The e-zine is part of Kenilworth’s broader electronic media strategy, which includes utilizing social media platforms such as Twitter, Facebook and LinkedIn. “Our goal is to be connected to our readers in as many different ways as possible, ” Kral explained. “We believe strongly in creating a sense of community with our readers and e-zines such as Canadian Groundskeeper allow us to do just that. We will also be adopting a new approach to revenue generation that we feel will be attractive to advertisers and will enhance the reader experience.”
Located in Richmond Hill, Ont., Kenilworth Media Inc., is a full-service media company. Kenilworth’s b-to-b and consumer magazines represent a diverse cross-section of some of North America’s leading sectors, including franchising, government, retail, signage, construction, backyard recreation and turf management. To view the premier edition, go towww.canadiangroundskeeper.com.