Pools & Patios

Pools & Patios’ readers are homeowners that are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to multimedia brands such as Pools & Patios for ideas.

Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.

AUDIENCE

Pools & Patios’ readers are affluent homeowners that are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to multimedia brands such as Pools & Patios for ideas.

Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.

Percent of readers looking to make better use of they backyard space.*

82%


Reader Demographics.*

Married

76%

Female

55%

Children

37%

Age (25-40 years)

50%


Percent of readers who own their own home.*

82%


Topics of most interest to our readers:*

Pool design

26%

Landscaping

64%

Gardening

61%

Outdoor entertaining

72%

Recipes

53%


Readers who entertain twice a month or more in their backyard.*

64%





*Data Source: Pools & Patios 2021 Readership Survey