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Pools, Spas & Patios’ readers are affluent homeowners with a combined income of $125,000 per annum or more. They are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to magazines (64%)* such as Pools, Spas & Patios for ideas.
Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.
Pools, Spas & Patios’ readers are affluent homeowners with a combined income of $125,000 per annum or more. They are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to magazines (64%)* such as Pools, Spas & Patios for ideas.
Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.
Number of readers planning on buying/installing a pool or spa within the next year.* |
44% |
Reader Demographics.* |
|
Married |
84% |
Female |
67% |
Children |
70% |
Age (25-40 years) |
49% |
Number of readers who prefer to vacation in their backyard as opposed to a weekend getaway.* |
49% |
Number of readers who:* |
|
Spent up to $10,000 in the last two years on outdoor leisure living products |
58% |
Bought chemicals from a specialty retailer |
41% |
Current home value is between $250,000 to over $750,000 |
74% |
Spent up to $50,000 annually on household improvements |
62% |
Own a pool or spa |
35% |
Couples who like to entertain frequently at home.* |
72% |
*Data Source: Pools, Spas & Patios 2011 Readership Survey |
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