Pools, Spas & Patios

Pools, Spas & Patios’ readers are affluent homeowners with a combined income of $125,000 per annum or more. They are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to magazines (64%)* such as Pools, Spas & Patios for ideas.

Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.

AUDIENCE

Pools, Spas & Patios’ readers are affluent homeowners with a combined income of $125,000 per annum or more. They are seeking inspiration for an outdoor living environment that will reflect their personality and discriminating tastes and turn to magazines (64%)* such as Pools, Spas & Patios for ideas.

Our readers see their backyard as an extension of their living space. This audience enjoys spending time at home every chance they get.

Number of readers planning on buying/installing a pool or spa within the next year.*

44%


Reader Demographics.*

Married

84%

Female

67%

Children

70%

Age (25-40 years)

49%


Number of readers who prefer to vacation in their backyard as opposed to a weekend getaway.*

49%


Number of readers who:*

Spent up to $10,000 in the last two years on outdoor leisure living products

58%

Bought chemicals from a specialty retailer

41%

Current home value is between $250,000 to over $750,000

74%

Spent up to $50,000 annually on household improvements

62%

Own a pool or spa

35%


Couples who like to entertain frequently at home.*

72%





*Data Source: Pools, Spas & Patios 2011 Readership Survey