What’s the difference between a good magazine and an exceptional one? Ask Ellen Kral, CEO of Kenilworth Media. As one of Canada’s Top Women Entrepreneurs 2010 by PROFIT magazine, she offers insight into the realm of successful trade and association publishing. Profiling several of Kenilworth’s publications, Ellen Kral discusses the delicate balance between content and advertising, how the U.S. market has impacted Kenilworth Media and why quality is so important to her. She also reveals the challenges facing publishers and how she’s overcome them, and talks about Kenilworth’s competitive strategy and plans for growth.