After six months of hard work, Kenilworth just launched a revamped website for its trade magazine, Pool & Spa Marketing, and its sister consumer title, Pools, Spas & Patios. What makes this site so unique is that the two magazines share a landing page and a unified backend platform. Visitors can mouse over the homeowner side or the trade side and click on the site of their choosing to be instantly connected to a wealth of information designed to make their viewing experience interactive, informative and downright fun.
The trade side of the website focuses on the core job function of pool and spa professionals with must-read articles, breaking news and featured technologies. However, it also gives them a portal to the consumer side of the site through the creation of a backyard lookbook. These lookbooks are a first for this industry and allows pool pros to showcase their work to an audience in their service area that will ultimately decide whether they are the contractor of choice for their new backyard oasis.
The consumer side of the website if where the fun begins. Visitors can create their own personal scrapbooks of favourite site content and share it with their friends and family who can comment on their selections. Here, the backyard lookbooks come to life providing inspiration and sage advice on building their backyard dreamscape.
And if that were not enough, we have created a unique, ‘Get a Quote’ function that allows consumers to receive a builder or maintenance quote from companies within their geographic region. Finally, backyard aficionados can check the weather by location before they head outdoors to enjoy the intimacy of their backyard escape.
Check out the site at http://www.poolspas.ca and start a scrapbook of your own.