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Conversation starter: Increase your sales by building narrative

Although the luxury industry has slowly recovered following the 2008 U.S. housing crisis, lower retail prices combined with higher wholesale and supplier pricing is shrinking profit margins across Canada and the United States.

Presentation is everything

Rather than ‘asking’ whether a client would like to try on a watch, ‘invite’ them to slip it on their wrist. It’s a subtle difference in wording, but it helps emphasize the luxuriousness of both the product and the shopping experience.

Bright ideas: How the right lighting can add more sparkle to your bottom line

Have you ever thought of just how many descriptive words you use in daily store conversations involving light and the manipulation of reflected light? Words like brilliance, fire, lustre, colour, clarity, and shine all would not exist without a light source. It follows that a sales presentation in which...

Makeover magic: Designing the perfect retail space for your business

When Andre Pommier decided to redesign his Cornwall, Ont., store, he turned to a local designer whose work he’d seen previously.

Will consumer-directed CAD/CAM services make jewellers a thing of the past?

It was 2005 when I first became aware of the emergence of computer-aided design/computer-aided manufacturing (CAD/CAM) in the jewellery industry.

Good as gold: How you can make the most of the cash-for-gold business

Economic pressures from beyond the borders of the jewellery business created the cash-for-gold market—and they’re keeping it going, too.
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United PMR, Inc., Certified as Environmentally & Ethically Responsible

January 9, 2021

United Precious Metal Refining, Inc., is proud of its certifications and is committed to the highest standards. The company is a certified member of the Responsible Jewellery Council (RJC) and is recognized for its compliance with its code of practices. It is also certified by the Responsible Business Alliance (RBA) as a ‘Conflict-Free’ smelter and is certified for 100 per cent Recycled Fine Gold and Silver by SCS Global Services—a leader in auditing, testing, and standards development.  UPMR’s gold bars have been approved for ‘Good Delivery’ against Gold futures contracts on the COMEX (Commodities Exchange, Inc.). UPMR is committed to being environmentally and ethically responsible.

“Sponsored” material is supplied by the sponsor. The publisher cannot assume responsibility for any errors of relevance, fact or omission. Hosting sponsored material does constitute endorsement of the sponsor.

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