Metal Construction News' Audience

Reach the Professionals with Purchasing Authority

Metal Construction News connects your brand with the professionals making purchasing decisions across the metal construction industry.

Our audience represents the full spectrum of the market — the people specifying products, selecting suppliers, managing projects and making decisions that influence what gets built and how.

Your Message Reaches:

  • Metal building contractors
  • General contractors
  • Metal roofing and wall contractors
  • Erectors and installers
  • Metal and sheet metal fabricators
  • Manufacturers and suppliers
  • Architects and engineers
  • Consultants and specifiers
  • Developers and building owners
  • Building and facility management professionals


Whether your goal is to build brand awareness, generate leads, launch a new product or strengthen your position in the market, MCN gives you an integrated platform to reach the right audience through print, digital, email, video, podcasts, sponsored content and more.

Your Market. Your Customers. Your Opportunity.

Let’s build a program that puts your brand in front of the people driving the metal construction industry.


Breakdown of our readers by Business/Industry :

Business/Industry Percent of Readers
Metal Building/General Contractors 16.8%
Specialty Metal Roofing, Roofing & Sidewall Contractor 11%
Erectors 2.3%
Metal Framing & Drywall Contractor 0.5%
Suppliers 2.5%
Manufacturers 5.4%
Architecture, Engineering, Consulting 51.9%
Developers, Banks, Building Management 1.2%
Public Housing, Government Agency, Utilities 0.4%
Real Estate Firm, Banker, Code Official 0.2%
Metal Fabricator/Sheet Metal Fabricators 7.5%
Others Allied to the Field 0.2%

90 percent of our readers are involved in their organization’s purchases of building products, including :

Level of involvement Rate of audience
Approve/authorize purchases 45%
Recommend/specify brands/suppliers 45%

81% of readers took action in the past 12 months as a result of reading Metal Construction News, including:

  • Purchased/ordered a product/service
  • Visited advertiser's website
  • Filed ad for future reference
  • Discussed ad with others
  • Passed ad along to others
  • Contacted advertiser, dealer or representative directly
  • Recommended a product/service

The Numbers You Need to Know

47.6 min.

Time our readers spend with an issue of Metal Construction News.

61,600

Readership per month
(2.2 readers per copy)

Footnotes

  1. Data source: AAM June 2025 statement. (return to previous position)
  2. Based on February 2026 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)