Metal Construction News' Audience

**A Powerful Audience Delivered!**

Metal Construction News' qualified audience are purchasing decision makers in the key metal building industry segments, including metal building construction, general construction, specialty metal roofing, roofing and sidewall construction firms, erectors, suppliers, manufacturers, architecture, engineering, and consulting firms, developers, building management, and metal and sheet metal fabricators.

Let's work together to place your integrated marketing message in front of these professional who count!

Breakdown of our readers by Business/Industry ^{(footnote 1) [1]} :

Business/Industry	Percent of Readers
Metal Building/General Contractors	16.8%
Specialty Metal Roofing, Roofing & Sidewall Contractor	11%
Erectors	2.3%
Metal Framing & Drywall Contractor	0.5%
Suppliers	2.5%
Manufacturers	5.4%
Architecture, Engineering, Consulting	51.9%
Developers, Banks, Building Management	1.2%
Public Housing, Government Agency, Utilities	0.4%
Real Estate Firm, Banker, Code Official	0.2%
Metal Fabricator/Sheet Metal Fabricators	7.5%
Others Allied to the Field	0.2%

87 percent of our readers are involved in their organization’s purchases of building products, including ^{(footnote 2) [2]} :

Level of involvement	Rate of audience
Approve/authorize purchases	59%
Recommend/specify brands/suppliers	18%
Involved in some other way	10%

76% of readers took action in the past 12 months as a result of reading Metal Construction News, including: ^{(footnote 2) [2]}

Purchased/ordered a product/service
Visited advertiser's website
Filed ad for future reference
Discussed ad with others
Passed ad along to others
Contacted advertiser, dealer or representative directly
Recommended a product/service
Returned Reader Response Card
Used Metalconnect Online Reader Response

The Numbers You Need to Know

67 min.

Time our readers spend with an issue of Metal Construction News. ^{(footnote 2) [2]}

98,000

Readership per month
(3.5 readers per copy) ^{(footnote 2) [2]}

Footnotes

Data source: AAM June 2025 statement. (return to previous position)
Based on February 2024 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)

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Metal Construction News' Audience

A Powerful Audience Delivered!

Breakdown of our readers by Business/Industry (footnote 1) [1] :

87 percent of our readers are involved in their organization’s purchases of building products, including (footnote 2) [2] :