Audience

Why do you need to reach this audience?

Once a product is included in the specifications, it will most likely be included in the final job.

The average reader of The Construction Specifier reported conducting only a handful of meetings per year with sales representatives. Your odds of scheduling one-on-one time with a specifier, architect, engineer, or project manager are slim.

Break the ice by advertising in The Construction Specifier and pre-sell your products to the ultimate decision-makers in a familiar and objective setting.


Trade magazines AEC professionals find useful in their work.

Trade Magazine Per cent of audience
The Construction Specifier 80%
Architectural Record 45%
Architect 38%
Architectural Products 41%
Building Design and Construction 73%

Value of projects with which our readers are involved.

Value of Projects Per cent of audience
Less than $500,000 12%
$500,000 - less than $1 Million 13%
$1 million - less than $5 million 27%
$5 million - less than $10 million 24%
$10 million - less than $20 million 7%
Over $20 million or more 17%

Types of projects with which our readers are involved.

Type of Projects Per cent of audience
Commercial (office buildings) 30%
Institutional (schools healthcare etc.) 37%
Residential 24%
Industrial 9%

Key Figures

79%

Readers take action as a
result of reading The Construction Specifier.

$14,663,329

Average project value of readers

Footnotes

  1. Based on March 2026 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)