Audience

Why do you need to reach this audience?

Once a product is included in the specifications, it will most likely be included in the final job.

The average reader of The Construction Specifier reported conducting only a handful of meetings per year with sales representatives. Your odds of scheduling one-on-one time with a specifier, architect, engineer, or project manager are slim.

Break the ice by advertising in The Construction Specifier and pre-sell your products to the ultimate decision-makers in a familiar and objective setting.


Trade magazines AEC professionals find useful in their work.

Trade Magazine Per cent of audience
The Construction Specifier 86%
Architectural Record 36%
Architect 30%
Architectural Products 27%
Building Design and Construction 55%

Value of projects with which our readers are involved.

Value of Projects Per cent of audience
Less than $500,000 18%
$500,000 - less than $1 Million 11%
$1 million - less than $5 million 24%
$5 million - less than $10 million 11%
$10 million - less than $20 million 15%
Over $20 million or more 21%

Types of projects with which our readers are involved.

Type of Projects Per cent of audience
Commercial (office buildings) 32%
Institutional (schools healthcare etc.) 35%
Residential 27%
Industrial 6%

Key Figures

75%

Readers take action as a
result of reading The Construction Specifier.

$17,338,216

Average project value of readers

Footnotes

  1. Based on March 2025 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)