1 Audience | Kenilworth Media Inc.
Construction Specifier

Why do you need to reach this audience?

Once a product is included in the specifications, it will most likely be included in the final job.

The average reader of The Construction Specifier reported conducting only a handful of meetings per year with sales representatives. Your odds of scheduling one-on-one time with a specifier, architect, engineer, or project manager are slim.

Break the ice by advertising in The Construction Specifier and pre-sell your products to the ultimate decision-makers in a familiar and objective setting.

AUDIENCE

Why do you need to reach this audience?

Once a product is included in the specifications, it will most likely be included in the final job.

The average reader of The Construction Specifier reported conducting only a handful of meetings per year with sales representatives. Your odds of scheduling one-on-one time with a specifier, architect, engineer, or project manager are slim.

Break the ice by advertising in The Construction Specifier and pre-sell your products to the ultimate decision-makers in a familiar and objective setting.

Readers take action as a result of reading The Construction Specifier.*

74%


Trade magazines AEC professionals find useful in their work.*

The Construction Specifier

81%

Architectural Record

43%

Architect

42%

Architectural Products

25%

Building Design & Construction

58%


Value of projects with which our readers are involved.*

Less than $1 Million

29%

$1 Million – less than $5 million

22%

$5 Million – less than $10 million

18%

$10 Million or more

31%

Average project value

$20,769,600

$20,769,600


Types of projects with which our readers are involved.*

Commercial (office buildings)

40%

Institutional (schools, health care, etc.)

32%

Residential

19%

Industrial

9%




*Data source: Signet AdStudy, November 2020. Conducted by the independent firm, Signet Research Inc.