Why do you need to reach this audience?
Once a product is included in the specifications, it will most likely be included in the final job.
The average reader of The Construction Specifier reported conducting only a handful of meetings per year with sales representatives. Your odds of scheduling one-on-one time with a specifier, architect, engineer, or project manager are slim.
Break the ice by advertising in The Construction Specifier and pre-sell your products to the ultimate decision-makers in a familiar and objective setting.