Metal Architecture's Audience

Architects and Specifiers searching for Metal Building Products-Delivered!

Metal Architecture delivers your integrated marketing message to a select audience of architects and specifiers who are looking for innovative and exciting metal building products to incorporate into their projects. These professionals include, private architectural/engineering firms; city, county, state or federal architectural/engineering departments; corporate architectural/engineering departments, and construction firms.

Breakdown of our readers by profession ^{(footnote 1) [1]} :

Profession	Percent of Readers
Registered Architects	89.5%
Architectural Interns	0.3%
Engineers/Building Designers/Residential Designers	3.5%
Construction Specifiers in Architectural or Engineering Firms	0.5%
Manufacturer/Supplier of Architectural systems & products	2.4%
Construction Manager/Architect Coordinator	1.4%
Developer/Building Owner	1.5%
Public Housing, Government Agency, Utilities	0.3%
Real Estate Firm, Banker, Code Official	0.2%
Other	0.5%

90% of readers took one or more actions as result of seeing an ad in Metal Architecture, including: ^{(footnote 2) [2]}

Visited advertiser's/manufacturer's website
Contacted advertiser, dealer or representative directly
Discussed ad, article, project or product with client
Passed ad along to colleagues
Filed ad for future reference
Used Metalconnect Online Reader Response
Recommended a product/service
Specified a product/service
Discussed ad, article, project or product with colleagues

The Numbers You Need to Know!

49 min.

Average time our readers spend with an issue of Metal Architecture. ^{(footnote 2) [2]}

65%

Readers plan on including more metal products in their projects ^{(footnote 2) [2]}

Footnotes

Data source: AAM June 2025 statement. (return to previous position)
Based on January 2025 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)

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