Metal Architecture's Audience

Reach the People Who Specify Metal

Metal Architecture connects your brand with architects and design professionals who are actively making decisions about the products, materials and systems that go into their projects.

Our audience works across architectural and engineering firms, construction companies, corporate design departments, government agencies and other organizations shaping the built environment.

And they don’t just read—they take action.


Breakdown of our readers by profession :

Profession Percent of Readers
Registered Architects 89.5%
Architectural Interns 0.3%
Engineers/Building Designers/Residential Designers 3.5%
Construction Specifiers in Architectural or Engineering Firms 0.5%
Manufacturer/Supplier of Architectural systems & products 2.4%
Construction Manager/Architect Coordinator 1.4%
Developer/Building Owner 1.5%
Public Housing, Government Agency, Utilities 0.3%
Real Estate Firm, Banker, Code Official 0.2%
Other 0.5%

93% of readers took one or more actions as result of seeing an ad in Metal Architecture, including:

  • Visited advertiser's/manufacturer's website
  • Contacted advertiser, dealer or representative directly
  • Discussed ad, article, project or product with client
  • Passed ad along to colleagues
  • Filed ad for future reference
  • Used Metalconnect Online Reader Response
  • Recommended a product/service
  • Specified a product/service
  • Discussed ad, article, project or product with colleagues

An Audience That Engages

93%

of readers took one or more actions after seeing an ad in Metal Architecture.

48 min.

Average time readers spend with an issue.

73%

Plan to include more metal products in their projects.

89.5%

of our readers are registered architects.

From discovering new products and visiting manufacturer websites to discussing products with clients and specifying them for future projects, Metal Architecture puts your company in front of professionals with real influence over product selection.

Put Your Brand Where Decisions Are Made

Whether you’re launching a new product, building awareness or looking to become part of the specification conversation, Metal Architecture helps you reach the professionals you want to influence.

Footnotes

  1. Data source: AAM June 2025 statement. (return to previous position)
  2. Based on March/April 2026 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)