Audience

Jewellery Business is Canada's premier and only audited trade publication dedicated exclusively to the jewellery industry. With a robust readership that spans the entire country, from the bustling urban centres of the East to the serene coasts of the West, our magazine is the go-to resource for industry professionals.

A staggering 88.5% of our readers are retail stores, ensuring that our content reaches the heart of the industry—those who make daily decisions in the marketplace. Additionally, 70%* of our subscribers are identified by their name, title, or occupation, signifying our deep connection with individual professionals who are leaders and key influencers within the sector.

Jewellery Business is committed to delivering insightful content that informs, educates, and inspires, making it an indispensable tool for retailers, designers, and other industry stakeholders across Canada.


Areas of work which the companies of our readers perform

Area of Work Per cent of readers
Independent, chain and mass merchandising jewellery and diamond retailers, watch retailers and jewellery and diamond buyers 88.5%
Jewellery and watch manufacturers, jewellery, watch and diamond wholesalers and distributors 4.4%
Jewellery and watch services including repairs, engraving, appraisers, gemologists, jewellery designers, goldsmiths, craftsmen, diamond cutters and setters 6.4%
Others Allied to the Field 0.7%

Geographic Breakdown per province

Province Per cent of readers
Alberta 12.7%
British Columbia 19.7%
Manitoba 2.9%
New Brunswick 1.8%
Newfoundland and Labrador 1.0%
Northwest Territories 0.1%
Nova Scotia 2.8%
Ontario 40.0%
Prince Edward Island 0.4%
Quebec 16.8%

Key Figures

5,785

Print Reach

8,900

E-mail Reach

Footnotes

  1. Data Source: AAM statement, June 2025 (return to previous position)