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Jewellery Business delivers results. A survey found 86 per cent* of readers took action as a result of advertisements or articles in the magazine. With a circulation of 5,700** jewellery professionals, and a pass-along readership of 3.6*, your product can reach a total audience of over 20,000—no other jewellery magazine offers this type of market reach.
What’s more 77 per cent* of our readers own their own business, which means the buck stops with them.
Jewellery Business delivers results. A survey found 86 per cent* of readers took action as a result of advertisements or articles in the magazine. With a circulation of 5,800** jewellery professionals, and a pass-along readership of 3.6, your product can reach a total audience of over 20,000—no other jewellery magazine offers this type of market reach.
What’s more 77 per cent* of our readers own their own business, which means the buck stops with them.
Action(s) taken as a result of reading Jewellery Business?* |
|
Bought products or services |
54% |
Recommended purchases |
23% |
Requested additional information |
31% |
Visited manufacturer’s website |
69% |
Jewellery Business is the preferred read of retailers.* |
84% |
Reader distribution.* |
|
Independent retailers |
96% |
Chain store retailers |
2% |
Pass-along readers per copy.* |
|
None |
19% |
1 |
15% |
2 |
25% |
3 |
18% |
4 |
7% |
5 |
5% |
6 |
2% |
7-10 |
6% |
Over 10 |
3% |
How our readers discover new products/services. (multiple responses permitted.)* |
|
Magazine Advertising |
83% |
Trade Shows |
59% |
Websites |
57% |
E-newsletters |
26% |
Sales Agents |
27% |
Other |
14% |
* Data Source: Signet Ad Study, April 2012. Conducted by the independent firm, Signet Research Inc. |
|
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