Jewellery Business

Jewellery Business delivers results. A survey found 86 per cent* of readers took action as a result of advertisements or articles in the magazine. With a circulation of 5,800** jewellery professionals, and a pass-along readership of 3.6, your product can reach a total audience of over 20,000—no other jewellery magazine offers this type of market reach.

What’s more 77 per cent* of our readers own their own business, which means the buck stops with them.

AUDIENCE

Jewellery Business delivers results. A recent survey found 86%* of readers took action as a result of advertisements or articles in the magazine. This means with a circulation of 8,000** jewellery professionals, and a pass-along readership of 3.6,* your product and/or service is being seen by a total audience of almost 30,000—no other jewellery magazine offers this type of market reach.

What’s more, Jewellery Business readers have the power to purchase. Indeed, 77%* of our readers own their own business, which means the buck stops with them.

Action(s) taken as a result of reading Jewellery Business?*

Bought products or services

54%

Recommended purchases

23%

Requested additional information

31%

Visited manufacturer’s website

69%


Jewellery Business is the preferred read of retailers.*

84%


Reader distribution.*

Independent retailers

96%

Chain store retailers

2%


Pass-along readers per copy.*

None

19%

1

15%

2

25%

3

18%

4

7%

5

5%

6

2%

7-10

6%

Over 10

3%


How our readers discover new products/services. (multiple responses permitted.)*

Magazine Advertising

83%

Trade Shows

59%

Websites

57%

E-newsletters

26%

Sales Agents

27%

Other

14%


* Data Source: Signet Ad Study, April 2012. Conducted by the independent firm, Signet Research Inc.
** Data Source: CCAB statement, September 2018

__