Editorial Calendar (2027) | Pool and Spa News Media Planner

January 11

The Pool & Spa Show Planner

Workforce
Pumps, Filtration & Heaters
Service Business Planning
Retail Pre-Season Inventory Strategy
Package Pools and Vinyl Liners

Space Closing: November 20, 2026

Material Deadline: November 24, 2026

Publishing Date: December 31, 2026

January 25

Product Spotlight Edition
The Western Pool & Spa Show Planner
Bonus Distribution at The Pool & Spa Show

Smart Pool Technology
Automation & Equipment
Spas & Hot Tubs

Space Closing: December 15, 2026

Material Deadline: December 17, 2026

Publishing Date: January 20, 2027

February 15

Everything Under the Sun Expo Planner
Bonus Distribution at Western Pool & Spa Show, National Plasterers Council

The Plasterers Issue
Water Testing & Chemical
Pool Cleaners
AI in Service/Retail

Space Closing: January 8, 2027

Material Deadline: January 12, 2027

Publishing Date: February 5, 2027

March 8

Product Spotlight Edition
Bonus Distribution at Everything Under the Sun Expo

Fiberglass Pools
Vinyl Liners
Sustainability
Digital Lead Generation / Marketing

Space Closing: January 22, 2027

Material Deadline: January 26, 2027

Publishing Date: February 24, 2027

March 22

Pool Finishing Materials
Safety and Disability Access
Renovation
Safety Products That Sell (covers, fencing)

Space Closing: February 11, 2027

Material Deadline: February 16, 2027

Publishing Date: March 18, 2027

April 12

State of the Industry Issue

Equipment
Automation and Systems
Filters and Filter Media
Troubleshooting & Equipment Optimization

Space Closing: February 26, 2027

Material Deadline: March 2, 2027

Publishing Date: April 1, 2027

May 10

Products Reader’s Choice Awards

Sanitizing Equipment
Commercial Equipment
New Tools That Save Time

Space Closing: March 25, 2027

Material Deadline: March 30, 2027

Publishing Date: April 29, 2027

May 24

Backyard Living
Landscape and Design
Water Features & Lighting
Marketing: Visual Selling (photo/video/social media)
Covers, including winterizing products

Space Closing: April 9, 2027

Material Deadline: April 13, 2027

Publishing Date: May 12, 2027

June 14

Top 50 Builders Award
Bonus Distribution at Pool Spa Patio Deck Expo, The Pool and Spa Show 2027

Pool Construction
Fittings, Jets and Blowers
Paints, Coatings & Adhesives

Space Closing: April 30, 2027

Material Deadline: May 4, 2027

Publishing Date: June 2, 2027

July 12

Covers
Winterizing Products
Renovation and Repair
Business Tools and Software (services and training)

Space Closing: May 26, 2027

Material Deadline: May 28, 2027

Publishing Date: July 2, 2027

August 16

Masters of Design Award
Bonus Distribution at Pool Spa Patio Deck Expo

Luxury Features in Pool Design
Marketing: Using Design Content
Pool Design Trends

Space Closing: July 6, 2027

Material Deadline: July 8, 2027

Publishing Date: August 6, 2027

September 20

The Pool | Spa | Patio/Deck Expo Planner
Bonus Distribution at Pool Spa Patio Deck Expo

Maintenance and Cleaning Equipment and Supplies
Spas and Accessories (saunas, steamrooms, enclosures)
Aboveground and Onground Pools
Accessories, Slides & Ladders

Space Closing: August 6, 2027

Material Deadline: August 10, 2027

Publishing Date: September 9, 2027

October 11

The Pool | Spa | Patio/Deck Expo Issue
Bonus Distribution at Pool | Spa | Patio/Deck Expo

Energy Efficiency in Pools
Outdoor Fire & Heating Solutions
Off Season Planning
New Revenue Streams

Space Closing: August 24, 2027

Material Deadline: August 26, 2027

Publishing Date: September 30, 2027

2028 Directory

Pool and Spa News Directory

Space Closing: September 14, 2027

Material Deadline: September 21, 2027

Publishing Date: October 28, 2027

November 8

Top 50 Service Award
Bonus Distribution at Piscina Barcelona 2027

Heaters and Heat Pumps
Seasonal Pool Preparation
Memberships & Service Plans

Space Closing: October 1, 2027

Material Deadline: October 5, 2027

Publishing Date: November 3, 2027

December 20

Product Spotlight Edition

New Products 2027
Construction Equipment and Supplies
Trends 2027
AI-Driven Customer Service for Pool Businesses

Space Closing: November 3, 2027

Material Deadline: November 5, 2027

Publishing Date: December 8, 2027

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