Branded content that reads like editorial, not advertising.
Native advertising, Education Centres, Demo-Cast Live! presentations and sponsored webinars put your expertise in front of the Canadian veterinary professionals who trust Veterinary Practice News Canada for it — and hand you the qualified leads that come with it.
Content Marketing Rates
| Ad Type | Rate | Per |
|---|---|---|
| Native Advertising Article | $1,295 | Month |
| Native Advertising with Video | $1,950 | Month |
| Education Centre — print & digital | $9,682 | Issue |
| Demo-Cast Live! | $3,995 | Demo-Cast |
| Demo-Cast edited MP4 file | $750 | Add-on |
| Sponsored Webinar | $6,000 | Webinar |
Every program includes
- A custom marketing campaign built around your content
- Promotion on veterinarypracticenews.ca and through our e-newsletters
- Dedicated e-broadcast and social media support
- Full analytics reporting after the campaign
- Twelve months of hosting and ongoing promotion
Lead generation
Demo-Cast Live! presentations, sponsored webinars and e-books all return the full registrant list as qualified leads. Anyone who invests the time to register and attend has told you they are interested — that makes these among the most productive tools on the rate card.
Non-qualified lead generation options are also available on e-broadcasts. Ask your representative how to get more out of every send.
Terms and Conditions
Volume advertising discounts available. Charges are for advertising space only. If applicable, taxes, bank fees (for wire transfers), production charges, or any other sundry cost incurred will be added to the advertising rate.
Cancellation of content marketing programs must be provided in writing at least 5 days prior to the posting date. After this time they are non-cancellable. Webinar and Demo-Cast dates are exclusive to one advertiser and thus are non-cancellable at any time.
Contract Guarantees
Ad rates are protected on the basis of the rate card in force on the date of first insertion and for a period of 12 months following.
The publisher reserves the right to place the word “advertisement”, “branded” or “sponsored” with copy which, in our opinion, resembles editorial content.
Advertisement size may not be changed after posting date. The publisher requests that electronic files be submitted in an approved format. All extra work/material required to make artwork suitable for posting is chargeable at current production rates.
All changes to the supplied advertising material must be provided in writing and 5 business days prior to the posting date.
Advertisers and/or agencies are responsible for all collection fees and/or legal fees should advertiser and/or agency default in payment of advertising bills. Advertiser will be held responsible for total due amount should agency default on a payment.
Education Centre Deadlines
Education Centres are produced as a double-page spread in print and are also published on veterinarypracticenews.ca for the month and promoted in one newsletter. Material deadline is two weeks before the issue print closing date.
Demo-Cast MP4 Terms of Sale
Kenilworth Media Inc., publishers of Veterinary Practice News Canada, will provide clients with a link to the recorded Demo-Cast at no charge. An MP4 recording of the Demo-Cast is also available to customers for an additional fee, plus applicable taxes. This fee includes an Official Release allowing customers to re-use and re-purpose the video in an unaltered fashion for both internal and/or external non-promotional or promotional purposes.
Protective Clause
Kenilworth Media Inc. reserves the right to alter or reject any copy which it feels is not in keeping with publication standards. Advertisers and/or their agencies assume responsibility for any and all claims arising therefrom made against the publisher, and agree to hold the company harmless.
Payment Terms
Net 30 days from date of invoice. 2% per month finance charges on past due balances. Advertisements originating outside of the U.S. or Canada must be prepaid. Extension of credit is subject to the approval of the credit department. First-time advertisers will be required to provide credit information or prepayment due no later than 5 business days prior to the posting date.
Kenilworth Media Inc. is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.
