2027 Editorial Calendar

Where Canadian veterinary care and brand solutions connect.

Each of the four 2027 issues is built around the clinical and business conversations shaping Canadian veterinary practice. The editorial themes give readers timely perspective while helping marketers quickly identify where their solutions fit throughout the year.

Editorial themes represent planned areas of coverage and may evolve as new developments emerge. Production dates and bonus distribution are noted by issue.

Four print issues, each also published as a digital edition and promoted through our twice-monthly e-newsletters.

February / March

OAVT

Parasite Prevention, Dental Care & Pain Management

  • Pharmaceuticals: Flea and Tick, Heartworm, Parasitology
  • Dental Equipment & Supplies
  • Pain Management — Osteoarthritis
  • Diagnostic & Imaging Equipment and Supplies
  • Nutrition — Specialty Diets
  • Practice Management: Practice Protocols

Solutions that align well: Flea, tick and heartworm preventives; parasiticides; vector-borne disease testing; dental equipment, instruments and imaging; oral-health products and dental diets; osteoarthritis therapies; analgesics and NSAIDs; diagnostic imaging and digital radiography; ultrasound; in-house analyzers and reference laboratories; specialty and therapeutic diets; patient monitoring; practice-management software and protocol tools; client-compliance and reminder technology.

Bonus distribution: OAVT Conference
Space reservationJanuary 22, 2027
Materials dueJanuary 28, 2027
Publishing / DE dateFebruary 24, 2027

May / June

CVMA

Preventive Medicine, Rehabilitation & Practice Technology

  • Pharmaceuticals: Vaccines & Immunization
  • Laser Therapy & Regenerative Medicine
  • Physical Rehabilitation Equipment & Supplies
  • Diagnostics & Laboratory Equipment
  • Ophthalmology
  • Practice Management: Technology and Workflow

Solutions that align well: Vaccines and biologics; immunization and preventive-care products; therapeutic and surgical lasers; regenerative medicine and stem-cell therapies; rehabilitation equipment; hydrotherapy systems and mobility aids; in-house analyzers; reference laboratories; point-of-care diagnostics; ophthalmic pharmaceuticals and instruments; tonometry and slit lamps; practice-information management systems; workflow automation and AI scheduling tools; client-communication and payment platforms.

Bonus distribution: CVMA
Space reservationApril 23, 2027
Materials dueApril 29, 2027
Publishing / DE dateMay 26, 2027

August / September

VET Conference

Dermatology, Surgical Care & Practice Ownership

  • Dermatology Treatments
  • Nutrition — Diets Supporting Derm Health
  • Pharmaceuticals — Analgesia/NSAID & Multi-modal Pain Relief
  • Surgical Equipment & Supplies
  • Pet Insurance & Payment Options
  • Practice Management — Ownership & Succession Options (including mobile practices)

Solutions that align well: Dermatology medications; monoclonal antibodies and allergy therapies; topical and otic products; cytology and allergy testing; skin- and coat-support therapeutic diets; supplements; analgesics, NSAIDs and multimodal pain protocols; anesthesia and patient monitoring; surgical instruments, tables and lighting; electrosurgery and surgical lasers; pet insurance; client financing and payment plans; practice brokerage, valuation and succession consulting; veterinary lenders; mobile-practice vehicles and build-outs.

Bonus distribution: VET Conference
Space reservationJuly 23, 2027
Materials dueJuly 29, 2027
Publishing / DE dateAugust 26, 2027

November / December

Emergency Care, Anesthesia & Capital Equipment Planning

  • Pharmaceuticals — Dermatology/Otitis
  • Emergency & Critical Care
  • Kennels and Containment
  • Anesthesia & Monitoring
  • Capital Equipment Planning
  • Gastrointestinal Health

Solutions that align well: Dermatology and otic pharmaceuticals; anti-inflammatory and antimicrobial therapies; emergency and critical-care equipment; fluid therapy and oxygen delivery; rapid point-of-care diagnostics; kennels, cages and containment systems; housing, runs and sanitation products; anesthesia machines and vaporizers; multiparameter patient monitors; capital-equipment financing and leasing; imaging systems; gastrointestinal pharmaceuticals; probiotics and GI therapeutic diets; endoscopy.

Space reservationOctober 22, 2027
Materials dueOctober 28, 2027
Publishing / DE dateNovember 24, 2027

PLUS: In addition to the featured editorial themes, every issue includes columns on recurring clinical, practice management, technology and industry coverage. This creates year-round opportunities for a broad range of veterinary products and services, including diagnostics and imaging, practice software, equipment, pharmaceuticals, nutrition, financial services and other practice solutions.