Continuing education is the ideal way to promote thought leadership and subject matter expertise. It is also a powerful qualified lead generation tool as participants are highly engaged in the topic. One option for sponsored CE is our self-study on-demand courses. A sponsored course includes up-front enrolment marketing as soon as the course goes live and continual marketing throughout the hosting period. Courses are promoted to VMT’s members and to subscribers of Veterinary Practice News (VPN) magazine and you will be provided with quarterly enrolment lead reporting. The process in involves 1) course content development 2) course presentation creation 3) course hosting 4) course marketing.
Self-Study On-demand Course:
- We will provide assistance with the course content development and take care of the submission for RACE* approval (providing the content is RACE eligible)
- We create an eLearning-based CE course based on the material you supply
- Members can enrol in the course and complete it anytime
- We will take care of all the marketing, hosting and operations involved
- We provide full analytics reporting including contact information for registrants and attendees (lead gen)
- We host the course for 24 months and provide ongoing marketing throughout the year
- We provide you with quarterly enrolment reports (lead gen)
Marketing Package
Each course is supported by a robust enrolment marketing campaign:
- Sponsor logo/profile under VMT’s online Partnership section
- Sponsor logo/image and course description in VMT’s Free Course directory section
- Sponsor title on VMT online enrolment landing page
- 1 enrolment broadcast each for VPN & VMT when course is available (2 total)
- Minimum of 2 course enewsletter spots each for VPN & VMT (4 total)
- Promotion through VMT & VPN social media channels
- Promotion through VMT online Member Community forum
- Regular course marketing through VMT & VPN enewsletters over the 24-month hosting period
Total Cost: $10,000 Net per credit, PLUS presentation design costs, requires quoting
Total Program Value: $23,000+
*Registry of Approved Continuing Education
