Continuing education is the ideal way to promote thought leadership and subject matter expertise. It is also a powerful qualified lead generation tool as participants are highly engaged in the topic. One option for sponsored CE is our webinars. A sponsored webinar includes the live CE event with a post-webinar self-study on-demand CE course. As a result, they provide 2 levels of participation and lead generation: 1. registration for the live webinar 2. enrolment for the on-demand course. Both the webinar and the on-demand course are promoted to VetMedTeam’s members and to subscribers of Veterinary Practice News (VPN) magazine.
We make it simple by providing a turn-key solution:
- You provide the presenter and the presentation material (maximum length is 45 mins + 15 mins for Q&A)
- We will provide assistance during the presentation development and take care of the submission for RACE* approval (providing the content is appropriate)
- We will take care of all the marketing, hosting and operations involved
- We provide a dedicated moderator to ensure everything runs smoothly
- We provide full analytics reporting including contact information for registrants and attendees (lead gen)
- We create an eLearning-based on-demand course from the presentation following the live webinar, host the course for 24 months, provide ongoing marketing throughout the year and provide you with quarterly enrolment reports (lead gen)
- ADVANTAGE: you get the live interaction lead report with the webinar AND lead reports for the on-demand course
Marketing Package
Each webinar and post-webinar course is supported by a robust registration marketing campaign:
- Webinar is announced as a news item with VPN
- Sponsor logo/profile under VMT’s online Partnership section
- Sponsor logo/image and webinar/course description in VMT’s Free Course directory section
- Sponsor title on VMT online registration landing page
- Minimum of 2 course enewsletter spots each for VPN & VMT (4 total)
- Minimum of 2 email registration broadcasts each for VPN & VMT (4 total)
- Promotion through VMT & VPN social media channels
- Promotion through VMT online Member Community forum
- Regular course marketing through VMT & VPN enewsletters
Total Cost: $15,000 Net (production & design services available for additional cost)
Total Program Value: $28,000+
* Registry of Approved Continuing Education
