ConventionSouth reaches nearly 18,000 meeting and event planners located throughout the United States – all of whom organize and book events in the South. These planners represent national and regional associations, Fortune 1000 companies and corporations, government entities, medical, pharmaceutical and incentive groups, social, military, educational, religious and fraternal (SMERF) organizations, and more. With a pass-along rate of 2.8 per copy , this means each issue of ConventionSouth reaches over 50,000 readers!
Audience
Which of the following market segments are you professionally involved in?.
| Segment | Percent of respondents |
|---|---|
| Corporate | 43% |
| Associations | 76% |
| SMERF (Social, Military, Education, Religious, Fraternal) | 33% |
| Government | 19% |
| Incentive Travel Programs | 38% |
| Trade shows/Exhibits | 33% |
| Training Programs | 33% |
How many people, other than yourself, usually read or look through your issue of ConventionSouth magazine?
| Length of time | Percent of respondents |
|---|---|
| None | 48% |
| 1 | 14% |
| 2 | 14% |
| 3 - 5 | 19% |
| 6 - 10 | 5% |
Key Figures
90%
of readers read ConventionSouth regularly
80%
of readers rank ConventionSouth as one of their top 3 industry magazines for planning information in southern destinations
58%
of readers read issues for selected articles or from cover-to-cover
18,000
Professionals subscribe to our Due South Newsletter
Footnotes
- December 2024 AAM Statement (return to previous position)
- Based on February 2025 Ad Study conducted by the independent research firm, Signet Research, Inc. (return to previous position)
