Audience

Convention Southwest drives awareness, engagement, and leads with 18,000+ key meetings and event planners throughout the nation looking for sites in the Southwest. We connect planners and Southwestern destinations by providing invaluable information to keep readers and visitors up to date on destinations, venues, trends, news, and the people who shape the industry. Covering sites across all of Arizona, California, Colorado, Nevada, New Mexico, and Utah, Convention Southwest is the perfect vehicle to elevate your destination's branding and captivate the attention of event planners seeking the magic of the American Southwest.

Partnering with Convention Southwest, you can position your destination as a site that really wows event attendees. Our publication is unique in that we cover the larger areas but also delve further into things and cover second and third-tier markets – perfect for all kinds of events and unique experiences. It’s all about building relationships and generating leads!


Planners reported planning events across multiple categories, most commonly:

Segment Percent of respondents
Corporate Meetings 60.6%
Conferences 54.5%
Association Events 54.5%
Networking/Social/Hobby 45.5%

Most planners are highly active event organizers:

Number of events Percent of respondents
At least 2 in the next 12 months 79.4%
6 or more 44.1%
11 or more 26.5%

  • 75.7% of planners reported they host events with up to 500 attendees.
  • 96.2% of planners reported using CVB services for planning some of their events, and 62.9% reported using CVB services for most events.
  • 87.1% use local community or culture in their events.
  • Readers spend 30-59 minutes reading each issue.
  • Each issue is read by 2.1 planner readers…meaning your ad is reaching 37,000+ people.

Footnotes

  1. Sources: Industry Trends and Signet Adstudy Reports (return to previous position)