Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.

What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.

Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.

Trade magazines regularly read by sign professionals.*

Which of the following best describes your area of responsibility?*

What is your annual sales volume?*

Key Figures


Readers take action as a
result of reading Sign Media Canada.*


Our readers average annual sales volume.*


of readers using magazine advertising as a way to source new products and services.*

*Based on June 2018 AdStudy conducted by the independent research firm, Signet Research, Inc.
**Source: CCAB June 2023 audited statement