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Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.
What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.
Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.
Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.
What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.
Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.
Number of readers using magazine advertising as a way to source new products and services.* |
70% |
Trade magazines regularly read by sign professionals.* |
|
Sign Media Canada |
94% |
Graphic Arts |
51% |
Print Action |
31% |
Readers take action as a result of reading Sign Media Canada.* |
90% |
Which of the following best describes your area of responsibility?* |
|
Design/Engineering |
14% |
President/Owner |
47% |
Production |
16% |
Purchasing |
4% |
Sales |
8% |
What is your annual sales volume?* |
|
Less than $500,000 |
44% |
$500,000 - $999,999 |
19% |
$1 Million - $1,999,999 |
10% |
$2 Million - $3,999,999 |
10% |
$4 Million or more |
17% |
Our readers average annual sales volume.* $5,252,100 |
$5,252,100 |
*Based on June 2018 AdStudy conducted by the independent research firm, Signet Research, Inc.
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