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Download the 2022 Editorial Calendar and Rate Card PDF Download the 2022 Editorial Calendar and Rate Card PDF
Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.
What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.
Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.

Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.
What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.
Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.
Number of readers using magazine advertising as a way to source new products and services.* |
70% |
Trade magazines regularly read by sign professionals.* |
|
Sign Media Canada |
94% |
Graphic Arts |
51% |
Print Action |
31% |
Readers take action as a result of reading Sign Media Canada.* |
90% |
Which of the following best describes your area of responsibility?* |
|
Design/Engineering |
14% |
President/Owner |
47% |
Production |
16% |
Purchasing |
4% |
Sales |
8% |
What is your annual sales volume?* |
|
Less than $500,000 |
44% |
$500,000 - $999,999 |
19% |
$1 Million - $1,999,999 |
10% |
$2 Million - $3,999,999 |
10% |
$4 Million or more |
17% |
Our readers average annual sales volume.* $5,252,100 |
$5,252,100 |
*Based on June 2018 AdStudy conducted by the independent research firm, Signet Research, Inc.
|