Sign Media Canada

Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.

What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.

Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.

AUDIENCE

Sign Media Canada is read by sign and graphics professionals with the power to make purchasing decisions. In fact, nearly 50 per cent* of respondents surveyed identified themselves as either the president or owner of the company.

What’s more, our readers are active business people; on average they are responsible for over a million dollars in projects on an annualized basis, which means they are in need of the products and/or services you provide.

Sign Media Canada reaches nearly 9,800** decision-makers from coast to coast. Our audited circulation shows each issue is sent to those actively involved in the signage industry. With a pass along rate of 3.3*, we enjoy a readership of more than 32,000 per issue.

Number of readers using magazine advertising as a way to source new products and services.*

70%


Trade magazines regularly read by sign professionals.*

Sign Media Canada

94%

Graphic Arts

51%

Print Action

31%


Readers take action as a result of reading Sign Media Canada.*

90%


Which of the following best describes your area of responsibility?*

Design/Engineering

14%

President/Owner

47%

Production

16%

Purchasing

4%

Sales

8%


What is your annual sales volume?*

Less than $500,000

44%

$500,000 - $999,999

19%

$1 Million - $1,999,999

10%

$2 Million - $3,999,999

10%

$4 Million or more

17%


Our readers average annual sales volume.*

$5,252,100

$5,252,100



*Based on June 2018 AdStudy conducted by the independent research firm, Signet Research, Inc.
**Source: CCAB December 2018 audited statement