Audience

Pool & Spa Marketing readers are seasoned professionals with extensive experience in the industry. According to the 2025 Industry Report ^{(footnote 1) [1]} conducted by Pool & Spa Marketing, over 60% of readers have been in the industry for more than 20 years. This level of expertise means they have the knowledge and influence to drive purchases of the products and services advertised in the magazine or online at www.poolspamarketing.com.

Additionally, 47 per cent of readers indicated their average project value is over $100 000 ^{(footnote 1) [1]} and installed over 12,700 pools ^{(footnote 2) [2]} in 2023.