Our bi-weekly e-newsletter, Waterlines, features breaking news from within Canada’s pool industry. Waterlines is delivered twice per month, the 2nd and 4th Thursday, via e-mail to 7,500* retailers, pool and spa builders, designers, installation professionals and public pool operators. E-Newsletter sponsors receive two exclusive ‘above-the-fold’ advertising positions.

1. Leaderboard (728 x 90 pixels)

2. Big Box (300 x 250 pixels) X


Reach: 11,000* recipients

Frequency: Bi-weekly

Deliverables: Leaderboard (728 x 90 pixels) and Big Box (300 x 250 pixels)

Rate: $1,200/E-Newsletter



• Maximum file size: 150 kB, 72 dpi, RGB

• Accepted formats: GIF, JPEG, and third-party tags

• Advertiser to provide URL


*Data Source: Publisher’s own data

Lower digital rates may apply. Speak to your Account Manager for details.