Pool & Spa Marketing

Pool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at www.poolspamarketing.com.

In a recent salary survey, 42 per cent of readers indicated their business had annual revenues in the $1 to $9 million** range and installed over 12,000 pools*** in 2017. With the majority (87 per cent) indicating they have been in the business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.

AUDIENCE

Pool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at www.poolspas.ca.

In a recent salary survey, 31 per cent of readers indicated their business had annual revenues in the $1 to $3 million** range and installed over 10,000 pools*** in 2014. With the majority (63 per cent) indicating they have been in business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.

Readers take action as a result of reading Pool & Spa Marketing.*

86%


Trade magazines our readers find useful in their work*

Pool & Spa Marketing

83%

AQUA

33%

Pool & Spa News

55%

Spa Retailer

26%


Areas of work which the companies of our readers perform.*

Pool building, service & installation

79%

Spa/hot tub service & installation

50%

Decking/Patio/Fencing

40%

Landscaping

21%

Retail

43%

Backyard Retail (Patio Furniture, BBQs, etc.)

14%

Manufacturing

24%

Distribution

21%


Which of the following best describes your position?*

Owner

50%

Builder/Contractor (residential)****

5%

Retailer

21%

Service

7%

Landscape Architect/Designer

5%

Service Technician

7%

Builder/Contractor (commercial)

2%


*Based on June 2012 AdStudy conducted by the independent research firm, Signet Research Inc.
**Data source: 2018 Pool & Spa Marketing Salary Survey.
***Data source: Statistics Canada 2017 Building Permits Issued For Swimming Pools In Census Metropoliton Areas.
****Readers identify themselves primarily as owners/operators whose main job function is that of a builder/contractor (residential).

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