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MenuPool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at www.poolspamarketing.com.
In a recent survey, 46 per cent of readers indicated their business had annual revenues of over $1 million** and installed over 12,000 pools*** in 2019. With the majority (66 per cent) indicating they have been in the business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.
Pool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at www.poolspamarketing.com.
In a recent survey, 46 per cent of readers indicated their business had annual revenues of over $1 million** and installed over 12,000 pools*** in 2019. With the majority (66 per cent) indicating they have been in the business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.
Readers take action as a result of reading Pool & Spa Marketing.* |
86% |
Trade magazines our readers find useful in their work* |
|
Pool & Spa Marketing |
83% |
AQUA |
33% |
Pool & Spa News |
55% |
Spa Retailer |
26% |
Areas of work which the companies of our readers perform.* |
|
Pool building, service & installation |
79% |
Spa/hot tub service & installation |
50% |
Decking/Patio/Fencing |
40% |
Landscaping |
21% |
Retail |
43% |
Backyard Retail (Patio Furniture, BBQs, etc.) |
14% |
Manufacturing |
24% |
Distribution |
21% |
Which of the following best describes your position?* |
|
Owner |
50% |
Builder/Contractor (residential)**** |
5% |
Retailer |
21% |
Service |
7% |
Landscape Architect/Designer |
5% |
Service Technician |
7% |
Builder/Contractor (commercial) |
2% |
*Based on June 2012 AdStudy conducted by the independent research firm, Signet Research Inc. |
|
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