Pool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at www.poolspamarketing.com.

In a recent survey, 53 per cent of readers indicated their business had annual revenues of over $1 million** and installed over 22,000 pools*** in 2021. With the majority (76 per cent) indicating they have been in the business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.