Pool & Spa Marketing readers are leaders in the industry. In fact, 50 per cent* of them own their own business, which means they have the power to purchase the products and/or services advertised in the magazine or online at

In a recent survey, 53 per cent of readers indicated their business had annual revenues of over $1 million** and installed over 22,000 pools*** in 2021. With the majority (76 per cent) indicating they have been in the business for more than 15 years,** this is an established industry that has staying power, embracing new technologies in order to remain competitive in a growing marketplace.

Trade magazines our readers find useful in their work*

Areas of work which the companies of our readers perform.*

Which of the following best describes your position?*

Key Figures


of Readers take action as a result
of reading Pool & Spa Marketing.*

*Based on June 2012 AdStudy conducted by the independent research firm, Signet Research Inc.
**Data source: 2021 Pool & Spa Marketing Salary Survey.
***Data source: Statistics Canada 2021 Building Permits Issued For Swimming Pools In Census Metropoliton Areas.
****Readers identify themselves primarily as owners/operators whose main job function is that of a builder/contractor (residential).