Editorial Calendar (2025) | Pool & Spa Marketing Media Planner

February

Bonus Distribution at Atlantic City

Sustainable Practices for Pool Builders
Pool Construction
Rehab & Exercise Equipment
Water Treatment

Space Closing: December 12, 2024

Material Deadline: December 19, 2024

Publishing Date: January 16, 2025

March

2025 Reference & Directory

Innovations in Pool Technology
Resources, Financial & Insurance
Maintenance & Replacement Products
Accessories, Slides & Ladders

Space Closing: January 22, 2025

Material Deadline: January 29, 2025

Publishing Date: March 3, 2025

Piscines & Spas Spring

2025 Directory

Pumps & Filters
Pool Construction
Water Treatment
Spas

Space Closing: February 5, 2025

Material Deadline: February 12, 2025

Publishing Date: March 10, 2025

April

Season Review Issue

AI-Enhanced Pool Design
Water Treatment
Heater
Safety Products

Space Closing: March 14, 2025

Material Deadline: March 21, 2025

Publishing Date: April 15, 2025

June

The Profiles Issue

Equipment
Spas & Swim Spas
Pool Design Trends
Automatic Pool Cleaners

Space Closing: May 14, 2025

Material Deadline: May 22, 2025

Publishing Date: June 16, 2025

September

Product Spotlight

Pumps & Filters
Paints, Coatings & Adhesives
Seasonal Pool Preparation
AI and Pool Construction

Space Closing: July 24, 2025

Material Deadline: July 31, 2025

Publishing Date: August 26, 2025

Piscines & Spas Fall

Bonus Distribution at Salon Splash

Pool Construction
Heaters
Covers
Accessories

Space Closing: September 9, 2025

Material Deadline: September 16, 2025

Publishing Date: October 17, 2025

October

Bonus Distribution at the Int’l Pool | Spa | Patio Expo

Chemicals & Water Testing
Energy Efficiency in Pools
Covers
Disability & Access Equipment

Space Closing: September 18, 2025

Material Deadline: September 25, 2025

Publishing Date: October 21, 2025

December

Readers’ Choice Product Awards
PHTCC Show Bonus Distribution
Atlantic City Pre-Show Issue

Water Treatment
AI-Driven Customer Service for Pool Businesses
Maintenance & Replacement Products
Equipment

Space Closing: October 27, 2025

Material Deadline: November 3, 2025

Publishing Date: November 26, 2025

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