Editorial Calendar (2027) | Pool & Spa Marketing Media Planner

February

Bonus Distribution at Atlantic City

Sustainable Construction Materials
Modern Pool Construction Techniques
Wellness, Rehab & Therapeutic Pools
Advanced Water Treatment Systems

Space Closing: December 11, 2026

Material Deadline: December 18, 2026

Publishing Date: January 14, 2027

March

2027 Reference & Directory

Emerging Pool Technologies
Financial, Insurance & Business Resources
Maintenance, Repairs & Replacement Parts
Accessories, Slides & Pool Hardware

Space Closing: January 22, 2027

Material Deadline: January 29, 2027

Publishing Date: March 3, 2027

Piscines & Spas Spring

2027 Directory

Pumps, Filters & Circulation
Pool Construction Systems
Water Treatment Solutions
Spas & Comfort Features

Space Closing: February 5, 2027

Material Deadline: February 12, 2027

Publishing Date: March 10, 2027

April

Season Review Issue
Salary Survey / The Pool Report

Pool Design & Planning
Water Quality & Treatment Innovation
Heating Systems & Temperature Control
Safety, Compliance & Risk Reduction

Space Closing: March 15, 2027

Material Deadline: March 22, 2027

Publishing Date: April 15, 2027

June

The Profiles Issue

Core Pool & Spa Equipment
Spas & Swim Spas
Pool Design & Aesthetic Trends
Automatic Pool Cleaning Technologies

Space Closing: May 14, 2027

Material Deadline: May 21, 2027

Publishing Date: June 16, 2027

September

Product Spotlight

Circulation, Pumps & Filtration
Paints, Coatings & Surface Systems
Seasonal Prep & Pool Readiness
Digital Tools & AI in Pool Construction

Space Closing: July 23, 2027

Material Deadline: July 30, 2027

Publishing Date: August 25, 2027

Piscines & Spas Fall

Bonus Distribution at Salon Splash

Pool Construction Products
Heating Technologies
Covers & Protection Systems
Pool & Spa Accessories

Space Closing: September 9, 2027

Material Deadline: September 16, 2027

Publishing Date: October 19, 2027

October

Bonus Distribution at the Int’l Pool | Spa | Patio Expo

Chemicals & Water Testing Solutions
Energy-Efficient Pool Systems
Covers & Automation Technologies
Accessibility & Inclusive Pool Equipment

Space Closing: September 17, 2027

Material Deadline: September 24, 2027

Publishing Date: October 20, 2027

December

Atlantic City Pre-Show Issue
Bonus Distribution at Canadian Pool & Spa Conference & Expo

Water Treatment for Residential & Commercial Pools
Customer Service & Operations
Maintenance, Retrofit & Replacement Solutions
Essential Pool & Spa Equipment

Space Closing: October 27, 2027

Material Deadline: November 3, 2027

Publishing Date: November 26, 2027

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