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2027 Editorial Calendar

Where veterinary care and brand solutions connect.

Each issue is built around the clinical and business conversations shaping veterinary practice. The editorial themes give readers timely perspective while helping marketers quickly identify where their solutions fit throughout the year.

Editorial themes represent planned areas of coverage and may evolve as new developments emerge. Production dates, signature programs, advertiser research and bonus distribution are noted by issue.

Browse the full year or focus on issues featuring signature programs, advertiser research or bonus event distribution.

January

VMX

Surgery, Recovery & The Modern Veterinary Practice

  • Surgical Innovation
  • Pain Management
  • AI & Workflow Efficiency
  • Diagnostics That Improve Outcomes
  • Post-op Recovery & Compliance

Solutions that align well: Surgical instruments and equipment; anesthesia and analgesia; post-operative medications; wound care; infection-control products; patient monitoring; diagnostic imaging; laboratory systems; AI scheduling and workflow tools; PIMS; surgical workflow technology.

Bonus distribution: VMX
Advertiser research: Signet Ad Effectiveness Study
Space reservationNovember 23, 2026
Materials dueDecember 1, 2026
Publishing dateDecember 29, 2026

February

WVC

Dental, Oral Health & Hidden Disease

  • Dental Disease Detection
  • Oral-Systemic Health Connection
  • Otitis & Chronic Inflammation
  • Rehabilitation & Recovery
  • Ophthalmology & Exotics

Solutions that align well: Dental equipment and instruments; dental imaging; AI diagnostic and charting software; oral-health products; dental treats and therapeutic diets; otic medications; anti-inflammatory therapies; ophthalmic products; rehabilitation equipment; anesthesia; pain management; client-compliance tools; PIMS.

Bonus distribution: WVC
Space reservationDecember 21, 2026
Materials dueDecember 28, 2026
Publishing dateJanuary 26, 2027

March

Parasites, Prevention & The Compliance Challenge

  • Flea, Tick & Heartworm Prevention
  • Vector-Borne Disease
  • Client Compliance
  • Diagnostics & Monitoring
  • Practice Protocols

Solutions that align well: Flea, tick and heartworm preventives; parasiticides; vector-borne disease testing; in-house diagnostics; reference laboratories; patient monitoring; clinic sanitation and infection-control products; inventory-management systems; client-reminder technology; compliance tools; PIMS.

Space reservationJanuary 22, 2027
Materials dueJanuary 28, 2027
Publishing dateFebruary 24, 2027

April

Signet Study

Nutrition, Gastrointestinal Health & Lifetime Wellness

  • Therapeutic Nutrition
  • Gastrointestinal Health
  • Microbiome & Probiotics
  • Weight Management
  • Chronic Disease Support

Solutions that align well: Therapeutic and prescription diets; gastrointestinal pharmaceuticals; probiotics and microbiome products; digestive-health supplements; appetite-management products; weight-management programs; metabolic-health solutions; GI diagnostics and laboratory testing; endoscopy and imaging; chronic-care monitoring; client-education tools.

Space reservationFebruary 19, 2027
Materials dueFebruary 25, 2027
Publishing dateMarch 25, 2027

May

Dermatology, Allergy & Chronic Disease Management

  • Dermatology Treatments
  • Allergy & Chronic Itch Solutions
  • Otitis Management
  • Diagnostics & Cytology
  • Nutrition & Skin Health

Solutions that align well: Dermatology medications; allergy therapies; monoclonal antibodies; otic products; topical treatments; cytology systems; diagnostic testing; ultrasound; therapeutic diets; skin and coat supplements; AI-assisted image analysis; client-adherence and case-management tools; PIMS.

Space reservationMarch 25, 2027
Materials dueApril 1, 2027
Publishing dateApril 29, 2027

July

AVMA

Practice Innovation & The Business of Veterinary Medicine

  • Practice Design
  • Workflow & Efficiency
  • Technology & AI
  • Workforce & Leadership

Solutions that align well: Practice design and construction; clinical and operating-room equipment; PIMS; workflow automation; AI scheduling and note-taking tools; client-communication platforms; payment technology; staffing and recruitment services; leadership development; training; cybersecurity; analytics; marketing and website solutions.

Bonus distribution: AVMA Convention
Space reservationMay 21, 2027
Materials dueMay 28, 2027
Publishing dateJune 24, 2027

August

Pain Management, Mobility & Quality of Life

  • Osteoarthritis
  • Rehabilitation
  • Anesthesia & Monitoring
  • Mobility Solutions
  • Senior Comfort

Solutions that align well: Osteoarthritis therapies; analgesics and NSAIDs; multimodal pain-management products; anesthesia equipment; patient monitoring; rehabilitation equipment; mobility aids; therapeutic nutrition; joint supplements; imaging and diagnostics; senior-care products; client-financing and payment solutions.

Space reservationJune 22, 2027
Materials dueJune 28, 2027
Publishing dateJuly 23, 2027

September

Emergency, Critical Care & Preparedness

  • Emergency Medicine
  • Critical Care
  • Anesthesia
  • Monitoring Equipment
  • Toxicology

Solutions that align well: Emergency and critical-care equipment; rapid diagnostics; imaging and ultrasound; anesthesia systems; patient monitoring; fluid therapy; oxygen and temperature-management systems; toxicology resources; emergency medications; GI and appetite-support products; emergency workflow software; PIMS.

Space reservationJuly 23, 2027
Materials dueJuly 29, 2027
Publishing dateAugust 26, 2027

December

Practice Growth, Ownership & Looking Ahead

  • Buying & Selling Practices
  • Ownership & Succession Planning
  • Capital Equipment Planning
  • Practice Management
  • 2028 Outlook

Solutions that align well: Banks and veterinary lenders; practice financing; valuation and brokerage services; legal and accounting support; succession-planning consultants; capital-equipment financing; practice design and construction; PIMS; analytics; payment technology; staffing and leadership resources; ownership education; strategic-planning services.

Space reservationOctober 22, 2027
Materials dueOctober 28, 2027
Publishing dateNovember 24, 2027

PLUS: Columns on business management issues, compliance, dental, client education, surgical insights, exotics, and veterinary team insights

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