Native Advertising appears alongside trusted and topical Veterinary Practice News content. Marketers receive an entire web page dedicated to their content that is promoted via:
1. Home Page
2. News & Features Section
3. E-newsletter - deployed to 39,000+ in on newsletter during the month.
Article: Served in the site’s feed as a combination of text and image which clicks through to a full content page. Additional promotion via one weekly newsletter.
Deliverables: Headline (up to 75 characters), subhead (up to 100 characters), URL or article page (up to 3,000 words). Article page can include images, videos, and links.
• Accepted formats: DOC, DOCX, GIF, JPEG
• Accepted video formats: YouTube, Vimeo
• Advertiser to provide URL
All content is labelled “sponsored” in keeping with FTC guidelines