Veterinary Practice News

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 56,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

AUDIENCE

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 57,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

Which of the following best describes your primary job title or function?**


Veterinarian

55%

Practice Manage

13%

Veterinary Tech

16%

Student

1%

Other

14%


Which of the following best describes your company’s operations?**


Exclusive companion animal practice

73%

Mixed practice – over 50% companion animal

21%

Mixed practice – over 50% equine/large animal

3%

Exclusive equine/large animal practice

4%


Which of the following trade publications, do you read regularly, that is 3 out of 4 issues?**


Veterinary Practice News

83%

DVM 360

60%

Clinician’s Brief

58%

Today’s Veterinary Business

27%

Vetted

27%

Today’s Veterinary Practice

34%

Journal of the AVMA

34%

None of the above

8%


Mean number of readers involved in the purchase process for vet clinic products and services**

79%


Average number of readers who value the advertising appearing in Veterinary Practice News**

83%




*BPA Audit Statement June 2018
**Data Source: Signet Ad Study, January 2018. Conducted by the independent firm, Signet Research Inc.

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