Veterinary Practice News

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 55,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

AUDIENCE

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 57,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

Which of the following best describes your primary job title or function?**


Veterinarian

73%

Practice Manager

6%

Veterinary Tech

10%

Student

1%

Other

10%


Which of the following best describes your company’s operations?**


Exclusive companion animal practice

70%

Mixed practice – over 50% companion animal

24%

Mixed practice – over 50% equine/large animal

3%

Exclusive equine/large animal practice

2%

Print


47min.

Average time readers spend with each issue**

117,000

Average readers per issue (2.3 readers per copy)**

79%

Percent of readers involved in purchasing decisions**

Website


265,000+

Average monthly pageviews***

180,000+

Average monthly users***

E-newsletter


38,000+

Subscribers***


*BPA Audit Statement December 2019
**Data Source: Signet Ad Study, March 2019. Conducted by the independent firm, Signet Research Inc.
***Data Source: Publisher’s own data