Veterinary Practice News

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 56,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

AUDIENCE

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 57,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

Which of the following best describes your primary job title or function?**


Veterinarian

65%

Practice Manager

11%

Veterinary Tech

11%

Student

1%

Other

12%


Which of the following best describes your company’s operations?**


Exclusive companion animal practice

66%

Mixed practice – over 50% companion animal

21%

Mixed practice – over 50% equine/large animal

7%

Exclusive equine/large animal practice

6%


Which of the following trade publications, do you read regularly?**


Veterinary Practice News

78%

DVM 360

54%

Clinician’s Brief

46%

Today’s Veterinary Business

21%

Vetted

28%

Today’s Veterinary Practice

25%

Journal of the AVMA

38%

None of the above

14%

Print


48min.

Average time readers spend with each issue**

128,000

Average readers per issue (2.3 readers per copy)**

65%

Percent of readers involved in purchasing decisions**

Website


240,000+

Average monthly pageviews***

160,000+

Average monthly users***

E-newsletter


39,000+

Subscribers***


*BPA Audit Statement June 2019
**Data Source: Signet Ad Study, March 2019. Conducted by the independent firm, Signet Research Inc.
***Data Source: Publisher’s own data