Veterinary Practice News

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 55,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

AUDIENCE

Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is a BPA Worldwide audited publication, reaching more than 54,000* practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.

Which of the following best describes your primary job title or function?**


Veterinarian

64%

Practice Manager

9%

Veterinary Tech

6%

Student

4%

Other

17%


Which of the following best describes your company’s operations?**


Exclusive companion animal practice

66%

Mixed practice – over 50% companion animal

30%

Mixed practice – over 50% equine/large animal

4%


Print


51min.

Average time readers spend with each issue**

154,000

Average readers per issue (2.8 readers per copy)**

67%

Percent of readers involved in purchasing decisions**

Website


344,000+

Average monthly pageviews***

253,000+

Average monthly users***

E-newsletter


39,000+

Subscribers***


*BPA Audit Statement December 2020
**Data Source: Signet Ad Study, April 2021. Conducted by the independent firm, Signet Research Inc.
***Data Source: Publisher’s own data