Audience

SportsEvents magazine is delivered to an audience of over 18,000* qualified sports events planners, league managers, directors, sports governing bodies (local, national and regional directors), sanctioning organizations, sports organizations and associations, coaches’ associations and others. With a pass along rate of 2** per copy, that means each issue of SportsEvents reaches an additional 18,000 readers!


In addition, we have an audience of over 4,300*** professionals who subscribe to our e-mail list, providing even more opportunities to reach the industry.


How our readers’ describe their organization’s sports operations**

Trade publications our readers read regularly (at least three out of four issues)**


Key Figures

78%

of readers say SportsEvents’
print and digital advertising educates and
is an important part of the publication**

58%

of readers say they took action
after seeing an ad in SportsEvents**

76%

of readers say their respect for SportsEvents
could positively impact their opinion of
advertisements in the magazine**

162%

Website year-over-year
audience growth as of July 2022***

4,300

Professionals subscribed to
our email list***

*Data Source: December 2021 BPA Audit Statement

**Based on February 2022 AdStudy conducted by the independent research firm, Signet Research, Inc.

***Data Source: Publisher’s own data