Veterinary Practice News publishes 12 issues a year dedicated to informing veterinarians and veterinary support staff about industry trends, best practices, and new products. Producing in-depth coverage of practice management, small animals and equine care, Veterinary Practice News is an AAM audited publication, reaching nearly 58,000 practicing veterinarians, technicians, managers, and other professionals allied to the animal health care field.
Audience
Which of the following best describes your primary job title or function?
| Area of Work | Per cent of audience |
|---|---|
| Veterinarian | 49% |
| Practice Manager | 22% |
| Veterinary Tech | 16% |
| Other | 13% |
Business/Occupation Breakout of our readers
| Type of business | Per cent of readers |
|---|---|
| Small Animal | 67.4% |
| Large Animal | 6.5% |
| Mixed Practice | 10.8% |
| Manufacturers/Others Allied to the Field | 13% |
| Students and Education | 2.3% |
Print Audience - Key Figures
41.7 min.
Average time readers spend with each issue
151,000
Average readers per issue (2.6 readers per copy)
93%
Percent of readers involved in purchasing decisions
Digital Audience - Key Figures
107,000+
Average monthly website pageviews
63,000+
Average monthly website users
44,000+
Newsletter subscribers
Footnotes
- AAM Statement June 2025 (return to previous position)
- Data Source: Signet Ad Study, April 2025. Conducted by the independent firm, Signet Research Inc. (return to previous position)
