Editorial Calendar (2025)

January

Surgical Issue
Bonus Distribution at VMX

Surgical Equipment & Supplies
Post surgery care
Diagnostics & Laboratory Equipment & Supplies
Practice Management: Software & AI
Pharmaceutical - Pain Management

February

Dental Health Issue

Dental Equipment & Supplies - Pet Dental Health Month
Pharmaceuticals - Otitis Externa
Physical Rehabilitation Equipment & Supplies
Exotics
Ophthalmology

March

Parasitology Issue - Flea & Tick
Bonus Distribution at WVC

Pharmaceuticals - Flea & Tick
Practice Management: Cleaning & Santization Protocols
Inventory Management Software
Diagnostic Equipment & Monitors
Evidence-based Approach to Supplements

April

Laser Equipment Issue
Signet Ad Study

Pharmaceuticals - Heartworm & Parasitology
Laser Therapy
Surgical Equipment & Supplies Cleaning Protocols
Diagnostic Equipment & Supplies
Nutrition - Specialty Diets

May

Dermatology Issue

Dermatology Treatments
Pharmaceuticals- Allergy
Nutrition - Allergy Awareness & Prevention
Diagnostic Equipment & Supplies / Ultrasound
Practice Management & Best Practices in Managing Front End

June

Vaccines/Immunizations Issue

Pharmaceuticals - Vaccines
Diagnostics & Laboratory Equipment
Physical Rehabilitation Equipment & Supplies
Practice Management - Recruitment & Retention

July

Practice Design
Bonus Distribution at AVMA

Operating Room Design & Set-up
Call for entries "They Ate What?!" X-ray Contest
Innovative Practice Design / Future of Veterinary Facilities
Practice Management: Web Design, SEO & Marketing
Oncology - Diagnostics & Early Detection
Osteoarthritis Pain Management

August

Nutrition Issue

Nutrition & Combo Diets
Pharmaceuticals - Dermatology & Allergies
Monitoring Equipment
Supplements Role in Nutrition Management
Diagnostic & Imaging Equipment

September

Pain Management Issue

Pet Insurance & Payment Options
Pharmaceuticals - Analgesia & NSAIDs
Physical Rehabilitation Equipment & Supplies
Dentistry Equipment & Supplies
Practice Management: Financing your Clinic

October

Signet Ad Study

Nutrition & Appetite Management
Diagnostic & Imaging Equipment
Emergency & Critical Care
Anesthesia Equipment
Pharmaceuticals - Gastroenterology

November

Senior Pet Care
“They Ate What?!” Results

Pharmaceuticals - Pet Diabetes
Senior Pet Care
New Equipment Acquisition
Kennels & Containment
Physical Rehabilitation Equipment & Supplies

December

Buying, Selling, Succession Planning

Ownership & Succession Options
Innovations in Pharmaceuticals
Practice Management: Preparing for 2026
Diagnostics & Laboratory Equipment & Supplies
Pharmaceuticals - Dermatology & Otitis