Audience

SportsEvents magazine is delivered to an audience of over 18,000 qualified sports events planners, league managers, directors, sports governing bodies (local, national and regional directors), sanctioning organizations, sports organizations and associations, coaches’ associations and others. With a pass along rate of 2.1 per copy, that means each issue of SportsEvents reaches nearly 20,000 additional readers!


In addition, we have an audience of over 6,000 professionals who subscribe to our e-mail list, providing even more opportunities to reach the industry.


How our readers’ describe their organization’s sports operations

Area of Sports Per cent of readers
Team Sports 69%
Individual Sports 50%
Gaming/E-Sports 6%
Indoor Sports 44%
Outdoor Sports 69%

Trade publications our readers read regularly (at least three out of four issues)

Type of Publications Per cent of readers
SportsEvents Magazine 75%
Sports Destinations Management 13%
PUSH 19%

Key Figures

88%

of readers say SportsEvents’
print and digital advertising educates and
is an important part of the publication

50%

of readers say they took action
after seeing an ad in SportsEvents

81%

of readers say their respect for SportsEvents
could positively impact their opinion of
advertisements in the magazine

6,000

Professionals subscribed to
our email list

Footnotes

  1. Data Source: December 2024 AAM Circulation Statement (return to previous position)
  2. Based on June 2024 AdStudy conducted by the independent research firm, Signet Research, Inc. (return to previous position)
  3. Data Source: Publisher’s own data (return to previous position)